Learn to bring your ideas to life.
And learn how it all really works.
Paid private lessons, public seminars with entry fees, and long-term mentoring for anyone who wants to think more clearly and understand computers, art, and technology — from AI and coding to 3D and computer graphics. We teach the fundamental ideas the most powerful tools share, and we stay with you through projects, careers, and whatever you want to build next.
Study with Legendary Instructor Joe Crawford!
Hundreds of Joe's former students are now professionals. His students are so widespread in the industry that nearly every major motion picture and video game release in the last decade has been worked on by at least one of them!
Meet Joe →Learning Learning.
We don't just teach you to use apps. We teach you how to learn. Then we help you apply that towards learning the universal ideas the most powerful apps share — how things actually work, and better methods for thinking about them — so you can learn whatever comes next, including things nobody has figured out yet.
The heart of it: self-directed learning. We show you how to go about independent study, problem solving, and critical thinking — so you can teach yourself anything.
Ready for what comes next.
For students finishing school, starting college or university, or stepping into a first job. A wide, practical grounding in the digital world: how computers, the internet, AI, and creative tools really work, how to learn fast, and how to think through hard problems.
AI or No AI? That's up to you.
All the fundamental concepts used by AI are the fundamental concepts used by humans. Learn those, and whether you use AI becomes your choice.
It's about the art and the vision you have. If you decide to use AI, remember: AI is just a way to get there.
AI, used right: our approach →orNo AI for art or creative work (but maybe AI for anything else) →orNo AI at all. You pick anywhere in between. →
The option to use AI means every artist can be the director of their own studio.
Understand it. Then you can do anything with it.
We teach the concepts under the tools — the ideas that tools share — so what you learn keeps working when the tools change. All subjects →
How AI really works
Web & apps
for obj in bpy.data.objects: if obj.type == "MESH": obj.select_set(True) # 3 hours of clicking → 3 linesCode · Tech art
Coding & software design
Game development
3D & computer graphics
Modeling — and even 3D printing!
Animation & characters
Rendering & VFX
Subject images: sources and credits →
On the digital-art side, and the same ideas carry across the rest.
However much help you need.
From a quick question to years of guidance — online or in person.
Private lessons and mentorship are paid services. Most public seminars have an entry fee. All prices are in Canadian dollars (CAD).
Stuck right now?
Troubleshooting, a second pair of eyes, a quick explanation.
Ask a questionOne-on-one, at your pace
Paid private lessons built around what you want to learn — a subject, a tool, a project, or a portfolio.
Book a lessonIn the room
Public seminars with entry fees, in beginner, intermediate, and advanced parts.
See the seminarA guide for the long run
Ongoing guidance through learning, projects, careers, and enterprise ideas — a mentor who knows your story.
Talk about mentorshipThe initial consultation is free. Our standard rate is $100 CAD/hour for one-off support and private one-on-one meetings after that.
Customized complete program packages are available for ongoing enrollment.
We offer special pricing accommodations for students with disabilities or demonstrated financial hardship, including discounts of 80% or more in some cases. Ask us about accommodations when you get in touch.
Course materials are provided free of charge. We also share many learning materials, videos, and other resources at no charge. Students can request additional content created just for them, such as customized learning materials, for an additional charge. Feel free to discuss your requests with Joe. He’ll work with you to see how best he can accommodate them.
Rates, packages, accommodations, materials, and study expenses →
Not sure where to start? Let's talk.
We'll talk with you, at no cost, to figure out whether we're a good fit for what you want to learn or build. And if we're not, there's a good chance we can refer you to someone who is.
- A relaxed conversation, online or by phone
- Students, professionals, teams — everyone's welcome
- No obligation, no pressure
AI, used well
One session in three parts. One entry fee covers all three. Attend as many as you like.
Parksville · class notes and the Lexicon included
Selected seminars, usually short introductions, are offered free and are identified as such in their event details.
EzWings: the app that teaches 3D.
A free, web-based 3D modeler built to teach the concepts of 3D itself — with interactive lessons inside Coming soon! What you learn carries straight over to Blender, Maya, and everything else.
- Interactive lessons built into the app Coming soon!
- Video lessons with Joe Crawford Coming soon!
- Live help in the app, on request Coming soon!
- AI-drivable from day one — a hands-on way to learn how AI uses tools, even if you'll never model in 3D Coming soon!
Students at studios on six continents.
With Joe I always felt like I could ask him anything. He either knew it or would figure it out with you, but he would never let you down. Even after getting a job he was there to help me get used to things.
Tony FuenmayorElectronic ArtsWhen our in house experts don't have answers I call on Joe.
Chris HolbrowBackbone EntertainmentHe really sets the bar when it comes to what a teacher can and should be.
John LaaksoElectronic Arts
Joe Crawford & colleagues
Joe is a mentor as much as a teacher. In production since ReBoot at sixteen and teaching since 1998, he works with colleagues who were his students first.
Looking for a guide? Let's talk.
Tell us what you want to learn or build. The initial consultation is at no charge.